Arc’Teryx Trilo Survival Kit.
Using the given trend a survival kit was designed to meet the needs of a specific demographic.
Twist on Tourism.
“Despite daily headlines about violence and political strife, travelers to the world’s war zones are undeterred. People traveling to these hot spots are seeking a new kind of adventure that their friends haven’t taken. Canadian traveler, Martin Parnell, explained why he was motivated to spend vacation time in Afghanistan, “For me, it was a social-activist thing not a tourism thing.” No longer satisfied by the typical tourist spots, people are beginning to venture out of their comfort zones to gain new knowledge and status among their peers”. - Chloe Hemingway, Yao Jiang, Mia Poston.
This trend stood out to me because it involves consumers stepping out of their comfort zone. Whenever a consumer enters the unknown, there is a product opportunity to aid them on their journey. This product opportunity could also broaden the market, and make the unknown accessible to more users.
Disposable Income.
The age group between 55-75 years old controls 70% of all disposable income, and are seeking new adventure. A product tailored to that age group, would safely enable them to pursue these new activities
Similar kits currently on the market are separate products pieced together, rather than each feature being designed cohesively. Designing each feature cohesively would better utilize the given space.
This product would provide an inexperienced demographic a safety net of sorts while participating in outdoor recreation.
Integration.
This product can be achieved by looking at the iPhone as a model. When the iPhone was first released it made many separate products out dated.
Instead of looking at each feature as individual products, the iPhone was designed as one unit. This made many products obsolete and provided users with a compact lightweight alternative to existing products.
This product will be successful by taking existing survival kits and designing each feature as one central product. This will aid in making the product lightweight and compact.
Branding.
Arc’Teryx was founded in 1989 in Northern Vancouver, BC, originally under the name Rock Solid. In 1991 they changed the brand to their current name to reflect their mission of evolutionary innovation within the outdoor products industry.
Arc’Teryx is rooted in its high-quality performance and durability. They back this up with a generous warranty and repair program. These factors go into why outdoor enthusiasts have trusted the brand for years and pay premium prices for Arc’Teryx products.
While Arc’Teryx currently focuses on clothing and soft goods, they are the perfect brand to expand their product line to more outdoor products. Their reputation for quality and performance are why they are optimal for a survival kit.
Validation Findings.
Validation Findings Displayed.
Placement.
Concept one would clip onto the users belt, but would allow the user to latch the kit freely to other areas of the body.
Concept two would feature a holster style leg strap. This could prove to be optimal for outdoor activities that require a high range of motion.
Concept three would include a harness style storage mechanism. This would be beneficial because it would not impede motion and the user could use the flashlight featured on the kit.
Dimensions.
Components.
Components Elaborated.
Flashlight.
The front of the survival kit features an LED flashlight. It can be activated by pressing in the front of the light.
Final Renderings.
