Reimagining the guitar

The guitar market has reached a manufacturing plateau, where entry-level instruments across brands have become standardized in both design and pricing. This project aims to disrupt this trend by reimagining the entry-level guitar through the lens of Ikea’s design philosophy. By strategically omitting certain manufacturing steps and utilizing innovative, cost-effective materials, the goal is to create an affordable yet functional instrument. The result is a minimalist guitar that aligns with Ikea’s ethos of simplicity, affordability, and practicality, offering a fresh take on a product that has seen little innovation in reccent years.

60’s entry-level guitars

The next frames created were for IOS dark mode. A difficulty I ran into at this stage was making sure the same grey was legible for both the light and dark modes. After experimenting with several greys, an adequate one was chosen.

Entry-level guitars today

Before I began this project, I was surprised to learn that IOS only equates to 25% of the global market. From my experience, most UI/UX projects are designed for IOS, leaving 75% of the market as an afterthought. I wanted to create a project that would familiarize myself with designing for Android, and leave me better equipped for professional work.

Flashy Materials forget function

Before I began this project, I was surprised to learn that IOS only equates to 25% of the global market. From my experience, most UI/UX projects are designed for IOS, leaving 75% of the market as an afterthought. I wanted to create a project that would familiarize myself with designing for Android, and leave me better equipped for professional work.

User Needs

This project will be built around designing a few key frames for the app in IOS Dark Mode and then adapting them across multiple display settings and operating systems.

current manufacturing

This project will be built around designing a few key frames for the app in IOS Dark Mode and then adapting them across multiple display settings and operating systems.

Removing steps

This project will be built around designing a few key frames for the app in IOS Dark Mode and then adapting them across multiple display settings and operating systems.

Substituting Materials

It is estimated that there were 950 million e-reader users in 2019, and it’s estimated that this user base will grow to 1.1 billion by 2023 (Statista). With this in mind, I chose the e-reader market because of its familiarity. I wanted most users to know what the final project should look like, that way there was no room to hide behind an abstract concept.

Branding. Why Ikea?

The guitar market has reached a manufacturing plateau, where entry-level instruments across brands have become standardized in both design and pricing. This project aims to disrupt this trend by reimagining the entry-level guitar through the lens of Ikea’s design philosophy. By strategically omitting certain manufacturing steps and utilizing innovative, cost-effective materials, the goal is to create an affordable yet functional instrument. The result is a minimalist guitar that aligns with Ikea’s ethos of simplicity, affordability, and practicality, offering a fresh take on a product that has seen little innovation in reccent years.

Inspiration

It is estimated that there were 950 million e-reader users in 2019, and it’s estimated that this user base will grow to 1.1 billion by 2023 (Statista). With this in mind, I chose the e-reader market because of its familiarity. I wanted most users to know what the final project should look like, that way there was no room to hide behind an abstract concept.

Color Pallette

It is estimated that there were 950 million e-reader users in 2019, and it’s estimated that this user base will grow to 1.1 billion by 2023 (Statista). With this in mind, I chose the e-reader market because of its familiarity. I wanted most users to know what the final project should look like, that way there was no room to hide behind an abstract concept.

Sketching

It is estimated that there were 950 million e-reader users in 2019, and it’s estimated that this user base will grow to 1.1 billion by 2023 (Statista). With this in mind, I chose the e-reader market because of its familiarity. I wanted most users to know what the final project should look like, that way there was no room to hide behind an abstract concept.

Sketching

It is estimated that there were 950 million e-reader users in 2019, and it’s estimated that this user base will grow to 1.1 billion by 2023 (Statista). With this in mind, I chose the e-reader market because of its familiarity. I wanted most users to know what the final project should look like, that way there was no room to hide behind an abstract concept.

3D Ideation

It is estimated that there were 950 million e-reader users in 2019, and it’s estimated that this user base will grow to 1.1 billion by 2023 (Statista). With this in mind, I chose the e-reader market because of its familiarity. I wanted most users to know what the final project should look like, that way there was no room to hide behind an abstract concept.

Bookworm Branding.

An original brand was created for this project. This was done because most eBook apps have heavy association with either IOS, Android, or another product. Bookworm allowed me to create a neutral eBook app, and kept focus on the goal of the project.

Color Palette & Font.

The font family Poppins was chosen to maintain neutrality when adapting the frames from IOS to android. The color palette chosen was relatively simple, implementing four colors. This app uses white, black, and a shade of pink for highlight. The shade of grey was chosen so characters would still be legible whether they were on a white or black background.

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myQ Mobile Application: Chamberlain Group